03 Jul Resuinsa champions slow tourism with Georgia, its exclusive washed linen collection

At a time when tourism is shifting towards authenticity and sustainability, Resuinsa introduces Georgia, a collection that redefines the concept of natural elegance in the hospitality industry. A proposal designed for those who seek to stand out through attention to detail.

Unlike traditional linen, washed linen undergoes a special process that softens its texture and gives it a relaxed, natural finish. It retains all its inherent qualities while offering a pleasant touch and a warm appearance that aligns with contemporary trends and new approaches to hospitality.

This natural fabric is gaining prominence in boutique hotels, premium rural accommodations, and urban establishments that prioritize quality and sustainable design. “Washed linen is a perfect response to today’s guest expectations—authenticity, comfort, and sustainability,” says Félix Martí, CEO of Resuinsa. Thanks to its versatility, washed linen blends effortlessly with diverse styles such as contemporary Mediterranean, Nordic, or wabi-sabi, creating warm, characterful spaces that foster an emotional connection with guests.

Georgia’s designs are presented in an off-white tone, combining this organic aesthetic with a technical composition that ensures long-lasting durability. The result is a textile with strong visual presence that adds warmth and genuine elegance—perfect for creating inviting, memorable atmospheres.

Closely linked to slow tourism and quiet luxury, the collection reflects a serene and sophisticated style, reaffirming Resuinsa’s commitment to design, quality, and sustainability.