18 Jul Tailor-Made Sleep: A Memorable Guest Experience

Offering a pillow menu is no longer a luxury—it’s a key loyalty tool that enhances rest and leaves guests with an unforgettable memory.

Finding the perfect pillow while traveling can feel impossible, but a well-crafted menu wins over guests from the very first night. In a highly competitive industry, personalization is what sets an experience apart.

Who hasn’t fought a nightly battle with an incompatible pillow? Some guests need two, others none, and many prefer to hug theirs. Like coffee, sleep is a matter of personal taste.

Félix Martí, CEO of Resuinsa, explains that more and more hotels are offering targeted alternatives—memory foam, cervical, firm, soft, with natural or synthetic filling—because it’s not just about variety; it’s about meeting real guest needs.

This level of personalization has a measurable impact: according to a study by Cornell University, letting guests choose features like their pillow can boost satisfaction by up to 21% and strengthen their loyalty to the hotel.

Martí emphasizes that “beyond comfort, a well-designed pillow menu streamlines the hotel’s daily operations—especially for housekeeping—blending functionality with guest experience.”

However, too many options without clear guidance can be overwhelming. When offering over 20 pillow types, it’s essential to include a brief guide to help guests choose based on their sleeping style—side, back, neck support needs, or hypoallergenic preferences, Martí notes.

Implementing such a feature not only elevates guest experience, but also challenges hotel management. The right product selection, staff training, and inventory control are all crucial to making personalization both viable and profitable.

In the era of quiet luxury, where true exclusivity lies in the small details, choosing how to sleep becomes a genuine act of hospitality. When personalization is simple and well thought out, it doesn’t just improve rest—it turns an ordinary night into a reason to return.