classic blue

RESUINSA Takes to 2020’s Decided Color: Classic Blue

Recently, Pantone announced that its 2020 color of the year is Classic Blue. Traditional, calming, and easy on the eyes, classic blue is a staple color of serenity, calmness, and connection. RESUINSA is happy to adopt classic blue and provide our valued clients access to the finest linens in this wonderful color. 

No Blues About a Perfect Fit

With many of our customers being resorts and hotels, having a color that captures the spirit of escape is important. Classic Blue (Pantone 19-4052) does just that. 

What Classic Blue Will Do for Your Business

With a color that captures the depths of the ocean and the height of an evening sky, classic blue will fit nearly any theme. It offers comfort and reassurance in troubling times by reminding us that, no matter how out of control things seem, calmness is out there. 

If your business tries to provide that calm to customers looking for it, this is your color. And they will be looking for it.

Blue happens to be one of the most popular colors out there. In a study at the University of Maryland, it was found that 49% of men and 29% of women claimed blue to be their favorite color. For men, it’s a dominant favorite. For women, it’s marginally the favorite, just beating violet.   

Blue is also strongly associated with trustworthiness. It was found that blue-accented stores and blue logos generate consumer trust more easily. As trusting a brand is integral to buying or using it, anything to encourage that trust should be tapped into. If the choice of linen color can encourage guests to trust your operations and services, they’ll be more likely to utilize them.

Why Pantone’s Selection Matters 

Capturing the essence of a year in a color is no simple task. A multitude of variables are considered in this choice. Here are some of the considerations given when choosing: 

  • Entertainment industry and film
  • Art trends and emerging artists
  • Fashion
  • Design
  • Travel and popular destinations
  • Lifestyle 
  • Socio-economic conditions, 
  • Technology
  • New materials
  • New textures
  • Social media platforms
  • International sporting events

Pantone’s choice influences color choice and design across many industries. It influences product development and purchasing decisions in many industries. It also influences fashion, home furnishings, industrial design, and product packaging and graphic design. 

Classic Blue’s Impact on You and RESUINSA

2020 is the year to embrace tranquility and harmony. RESUINSA offers Pantone’s Classic Blue for every part of your hotel. 

Bed Sheets

Our Blue Beach and Absolut Blu styles by Carmela Martí offer the ideal shades to encourage restful and rejuvenating sleep. These tones combine beautifully with Classic Blue to generate a visual serenity guests will be endlessly pleased by. High-quality beauty and tranquil settings are unavoidable with quality linens in these hues. 


No matter the cuisine being served, a classic blue tablecloth compliments the food and cools the evening. For a splash of comfort and ease for your customers as they indulge in your offerings, a classic blue tablecloth is ideal. Our classic blue napkins are the perfect addition to any aesthetic, adding a pop of color to darker aesthetics and calming its brighter counterparts.

Bathroom Linens

Whether looking for towels that cool or mats that calm, RESUINSA has what you need in the tones that you need them in. A classic blue is the ideal color for any bathroom, and compliments a host of common bathroom aesthetics. 

Contact RESUINSA Today for World-Class Linens 

Part of your linen supplier’s job is to pick up on trends and make them available to you while the trend is relevant. That’s one less thing to worry about. For more information, give us a call at 1 (843) 801-3122, visit our website, or check out our catalogue