Look to the future but with your feet firmly in the present”.

This phrase by Félix Martí Olivares, founder of Resuinsa, is the company’s standard. This philosophy, together with effort, work and dedication, has enabled us to progress, grow, open new markets and celebrate our 40th anniversary.

When we talk about internationalisation we forget that it’s less about steps to follow and more about methods and people, characters and personalities. In other words, if the character of a businessperson must be entrepreneurial in the first place, then the people, executives and professionals working for an international organisation must constantly step out of their comfort zone and be able to face these challenges daily, but above all be able to resolve them.