Whether you’re getting started designing the beds for your new hotel’s rooms or are looking to spruce up your current hotel bed design, there are key factors that your hotel guests will likely notice and care about. In the case of hotel beds, people almost always judge the book by its cover, or the bed by its appearance.

When making hotel linen purchasing decisions, low prices are tempting. Saving money on routine items like sheets, pillowcases and washcloths means that you have more money to spend on exciting amenities like pools, fitness centers, spas, concierge services and welcome gifts. But while all of these extra services may be fun to promote, the experiential cost of low-quality linens is immeasurable.